Cod. MES015 - ABSTRACT
Title: THE CONCEPT OF STANDARD NORM AND SOCIAL PREJUDICE IN THE MEDIA
ROBERTO GOMES CAMACHO (STATE UNIVERSITY OF SÃO PAULO)
Abstract: Recently, the media has given negative disclosure to the textbook Por uma vida melhor, from the collection “Viver e Aprender”, distributed by the Programa Nacional do Livro Diático (MEC) focused on youth and adult education. The assumption on the basis of this negative attitude is that the school system would incorporate “incorrect” forms. The controversy has been underpinned by an irresponsible attitude of people who have interpreted what is not explicitly formulated in the book, and what is more serious, even by respectable journalists, as Clóvis Rossi, and a renowned grammarian as Evanildo Bechara. The lack of a careful review of the material reveals, to say the least, regrettable ignorance about Brazilian sociolinguistic reality. The main objective of this text is, on the one hand, discuss the reasons why linguists are not commonly invited by the mainstream media to issue opinion, despite having developed a very solid set of concepts about variation, standard norm and social prejudice and, on the other, to question the assumptions behind these attacks, which are based on a traditional concept of norm which still demands urgent revision.
Keywords: Standard norm; variation; social prejudice; media.