Cod. MES005 - ABSTRACT


Title: MEDIA AND IDEOLOGY IN POLITICAL PARTY DISCOURSES

Authors / Institutions:

CIBELE BRANDÃO (UNIVERSIDADE DE BRASÍLIA – UNB)

Abstract:

First of all, it is worth mentioning the notion of ideology that will substantiate my discussion. Although theoretically supported by the conceptions of ideology from Althusser ([1974] 1983), Thompson ([1990] 1995) and Gramsci (1999), my understanding of ideology is not restricted to the Marxist reflection of the phenomenon, which traditionally links ideology to class domination and the existence of the State. I am not interested in incorporating the ideas of these authors with exact precision, but I will especially take the view that ideology is a discourse of power, according to Thompson. From Althusser, I highlight the importance of ideology in political struggle, which has the function to direct individuals, since according to his formulation: “ideology acts upon individuals as subjects”. However, I also take into account the fact that the author considers that the individual as subject can react the ideology and generate political struggle. In including Gramsci’s ideas, I consider that in the analyzed texts the media transforms itself into ideological battlefields in order to achieve hegemony of a political party standpoint. Therefore, ideology will be thought of in its materialization, that is, as a combination of representations which has the purpose of securing the reproduction of ideas, beliefs, values and political standpoints. The aim of this research is to reveal the ways in which ideological signs are encoded in journalistic texts (articles, blogs) from the Brazilian media. To this end I intend to analyze discursive strategies aiming to convince the reader to accept a certain political party standpoint, and I will be particularly focusing on impoliteness strategies which function as arguments to deauthorize opposing points of view. Textually Oriented Discourse Analysis (TODA) is the adopted method for this study and the analysis will concentrate on political ideology representations and will be grounded on the aforementioned authors as well as on the theory of Impoliteness (Culpeper, 1996, 2011).

Keywords: Ideology; Political party discourse; Brazilian media; Impoliteness strategies.